BBC ARABIC - Talking Point - WALL

A year-long promotional campaign for BBC Arabic's flagship TV, Online and Radio Programme TALKING POINT. The concept is that the Arab speaking world has diverse views and opinions and that the programme TALKING POINT provides the space and forum for every opinion to be freely expressed.
BBC ARABIC LAUNCH FILM (Part 1 of 3)

Excerpts from a marketing film made in two different languages, one aimed at Arab the other at Western audiences for launching BBC Arabic TV channel. The films highlight what makes the BBC unique in the crowded Arab media landscape. Both Arabic and English Versions were used on-air, on-line and on DVD media as well as for the press launch and marketing of BBC Arabic TV channel.
BBC WORLD SERVICE - ARABIC, FARSI and ENGLISH - IRAQI ELECTIONS

A promotional campaign that ran in the lead up to and during the Iraqi Elections. Shot in Iraq and post produced in the UK. Three versions were created for BBC Arabic, BBC Farsi and BBC World Service English Channel.
BBC ARABIC LAUNCH FILM (Part 2 of 3)

Excerpts from a marketing film made in two different languages, one aimed at Arab the other at Western audiences for launching BBC Arabic TV channel. The films highlight what makes the BBC unique in the crowded Arab media landscape. Both Arabic and English Versions were used on-air, on-line and on DVD media as well as for the press launch and marketing of BBC Arabic TV channel.
BBC ARABIC - TALKING POINT - RUBIX

After the success of the first year-long campaign WALL, I was invited back to create the subsequent year-long campaign for BBC Arabic's flagship TV, Online and Radio Programme TALKING POINT (Nuqtat Hewar). By this point the programme had become one of the most popular on the BBC channel with Arab speaking audiences all round the world participating over the phone, online and through social media and SMS. The creative concept is that there are many different sides to a discussion, the question to the viewer is "which side are you on?". Here I used the idea of a Rubix cube that I was fond of playing with as a child and placing the people and their different opinions on each of its sides. The programme then 'solves' the jumbled up opinions into something more structured and coherent.

BBC ARABIC LAUNCH FILM (Part 3 of 3)

Excerpts from a marketing film made in two different languages, one aimed at Arab the other at Western audiences for launching BBC Arabic TV channel. The films highlight what makes the BBC unique in the crowded Arab media landscape. Both Arabic and English Versions were used on-air, on-line and on DVD media as well as for the press launch and marketing of BBC Arabic TV channel.

Maythem Ridha

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